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Dispar Kukar Gelar Pelatihan Branding Digitalisasi bagi Pokdarwis - borneofolks.com

Dispar Kukar Gelar Pelatihan Branding Digitalisasi bagi Pokdarwis

pemkab

Tenggarong, Kaltimetam.id – Dinas Pariwisata Kukar menggelar pelatihan digitalisasi branding, pemasaran, penjualan pada desa wisata, homestay/pondok wisata. Selain itu produk ekonomi kreatif lainnya turut menjadi bagian promosi. Pelatihan ini berikan kepada kelompok sadar wisata (Pokdarwis) se-Kukar.

Melalui Kepala Dinas Pariwisata Kukar, Slamet Hadiraharjo mengungkapkan, seiring kemajuan teknologi, pengelolaan kepariwisataan harus diimbangi dengan digitalisasi. Sehingga perlu peningkatan wawasan bagi pelaku pariwisata, khususnya Pokdarwis dalam mengelola destinasi dan daya tarik wisata di 20 kecamatan di Kukar.

“Saya harap pelatihan ini dapat dimanfaatkan dengan baik. Bagaimana cara pemasaran pariwisata, mengemas hingga menyediakan penunjang wisata lainnya bagi wisatawan” ungkap Slamet belum lama ini.

Slamet pun berharap agar semua pelaku usaha untuk berinovasi, adaptasi, dan kolaborasi membangun kepariwisataan di Kukar. Salah satunya dengan memanfaatkan teknologi.

“Semoga pelatihan membawa manfaat bagi keberadaan destinasi pariwisata di Kukar semakin baik, berkembang dan berdampak terhadap peningkatan kesejahteraan masyarakat,” akhirinya. (JMS/Adv)

Dapatkan informasi terbaru dan terkini di Instagram @Kaltimetam.id

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